Find and replace across Shopify products

One phrase, wrong, in four hundred products. This is the job the field was made for.

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A brand renames itself, a delivery promise changes, a size format turns out to be inconsistent. The fix is always the same shape: find this text, put that text in its place, everywhere it appears.

The app applies find and replace to whichever field you point it at, with case sensitivity as an option and a preview before anything is written.

Fields you can search and replace in

  • Product title — brand names, size formats, marketing phrases.
  • Description — as text or as HTML, for structural blocks.
  • SEO title and description — the metadata versions of the same problem.
  • URL handle — with redirects planned separately.
  • SKU and barcode — supplier prefixes.
  • Related operations: add text to the beginning or end, and remove text entirely.

Fix a phrase across the catalog in one pass.

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Narrowing the search first

  • Filter on the same field — for example title contains the phrase — so the task only touches real matches.
  • Add a vendor or collection filter when the phrase appears in more than one context.
  • Use the preview to read a sample of matches before running.
  • Case sensitivity is a setting; leave it on when the phrase is a brand name.

A worked example: replace an old delivery promise everywhere

  1. Filter: description contains “ships in 24 hours”.
  2. Editor: description → find “ships in 24 hours”, replace with “ships within two business days”.
  3. Preview the matched products and read three descriptions in full.
  4. Run it, then repeat for the SEO description with wording suited to that field.

Partial matches are the trap

Replacing “Co” with “Company” across titles also changes “Cotton” into “Companytton”. Always run the filter first and read the preview: the products it matches are the products it will change.

Because the previous value is stored, a bad replacement is a revert rather than a disaster — but a preview is faster than either.

Related guides

Bulk edit product titles on Shopify

Find and replace, prefix, suffix or strip text across product titles.

Read more

Bulk edit product descriptions on Shopify

Replace, append or strip description text and HTML across filtered products.

Read more

Bulk edit SKU and barcode on Shopify

Correct SKU and barcode values across variants with replace, prefix and suffix rules.

Read more

Ready to edit your Shopify catalog in bulk?

Install Bulk Product Edit by MITS and run your first bulk edit in minutes. Free plan available.

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